6 Baby Name Styles Gaining Popularity

published on 01 January 2026

In 2026, baby name trends reflect a mix of escapism, cultural influences, and a desire for individuality. Parents are opting for names that evoke peace, nature, and creativity while drawing inspiration from entertainment and mythology. Here’s a quick summary of the six trending styles:

  • Joybait and Harmony Names: Names like Truce, Amity, and Pax emphasize peace and positivity, pushing back against negativity in modern media.
  • TV Show-Inspired Names: Streaming hits like The Bear and The Summer I Turned Pretty are influencing choices like Conrad, Carmen, and Ripley.
  • Nature and Light-Inspired Names: Earthy and celestial names such as Aurora, Juniper, and Cosmo reflect a connection to the natural world and optimism.
  • Surname and Gender-Neutral Names: Flexible options like Brooks, Rowan, and Lennox are gaining traction, reflecting a shift away from traditional gender norms.
  • Gothic and Celestial Names: Mystical and moody names like Noctis, Raven, and Lyra balance elegance with fantasy influences.
  • Short and Strong Names: Compact names like Lux, Romy, and Leo are favored for their simplicity and impact.

Modern parents are using tools like AI-powered platforms to navigate these trends, ensuring their choices resonate with today’s cultural shifts while reflecting personal values.

2026 Baby Name Trends: 6 Popular Styles with Growth Statistics

2026 Baby Name Trends: 6 Popular Styles with Growth Statistics

1. Joybait and Harmony Names

In a world often dominated by divisive online content designed to spark outrage - commonly referred to as "rage bait" - parents are turning to baby names that evoke peace, unity, and joy. This growing trend reflects a desire to bring a sense of calm and positivity into their children’s identities.

The numbers tell the story: Truce made a remarkable leap into the SSA top 1,000 in 2025, climbing 11,000 spots. Amity, a name symbolizing "friendship" and "harmony", saw a 22% rise in popularity. Dove moved up 19% on baby name charts, while Pax, meaning "peace" in Latin, experienced a 12% increase in views. These shifts highlight a broader change in how parents approach naming.

"Parents are rebelling against the negative social media tactic of 'rage bait' by choosing baby names that reference peace and happiness to bring delight into their lives." - Isolde Quirante, Assistant Editor, The Bump

Names like Serenity, Harmony, Mercy, and Verity are gaining traction, offering a sense of tranquility. Meanwhile, more daring choices are also emerging. For example, Wisdom jumped 868 spots to reach No. 1,340. Loyal climbed 225 spots to rank No. 829, and Sincere rose 160 spots to No. 534.

Baby name consultant Taylor Humphrey describes this trend as a meaningful way for parents to express their values: "Parents today are navigating cultural questions around identity, belonging, safety, masculinity and hope. Names have become a way to express these values symbolically". Whether it’s Olive, Shiloh, or Purpose, these names offer parents a much-needed sense of peace amidst the chaos of modern life.

2. TV Show-Inspired Names

Streaming has become a massive part of our lives, with over 95 billion hours watched on Netflix in the first half of 2025 alone. This surge in binge-watching is doing more than just entertaining people - it’s shaping baby name trends. As parents turn to their favorite shows during uncertain times, these characters are leaving a lasting impression, even influencing what they name their children.

Take The Summer I Turned Pretty, for example. After its third season pulled in 70 million viewers within 70 days, the name Conrad saw a 36% spike in popularity. Similarly, the FX/Hulu hit The Bear, which snagged 11 Emmy awards, gave the name Carmen a major boost, climbing 1,413 spots to No. 3,616 as a boy’s name. And let’s not forget Ripley, which rose 453 spots for boys after Andrew Scott’s Netflix series made waves.

"When the news is too heavy to bear, they turn into their favorite forms of entertainment." - Sophie Kihm, Editor-in-Chief, Nameberry

Prestige shows like Severance, The White Lotus, and The Pitt are also fueling this trend. Names such as Helena, Belinda, Samira, and Albie are rising in popularity as parents move away from more traditional choices. Notably, the name Albie jumped 30% after its appearance in The White Lotus.

This growing fascination with "Main Character Energy" underscores a shift in how parents think about names. They’re choosing ones that feel bold and empowering for their kids. With streaming in the U.S. up by 71% over the past year leading into mid-2025, it’s no surprise that today’s parents have a seemingly endless cast of characters - and names - to draw inspiration from.

3. Nature and Light-Inspired Names

As parents move away from digital influences, they're gravitating toward names that reflect the natural world and the brilliance of light. For instance, Aurora climbed into the top 10 girl names for the first time in 2025, while Oaklynn entered the top 100 after ten years of steady growth. These choices aren't just about aesthetics - they're about finding names that feel rooted, optimistic, and timeless. This trend splits into two distinct styles: rustic cottagecore and celestial inspirations.

Rustic cottagecore names like Sienna, Juniper, Flora, and Rowan embrace a cozy, countryside vibe that resonates with many parents. On the flip side, celestial and light-inspired names - such as Cosmo, Solène, Nova, and Orion - offer a more atmospheric and unique appeal, particularly for Gen Z parents.

"Sienna taps into the natural cottagecore vibes parents are loving right now, and it has that classic 'a' ending of all the most popular girl names." - Rebekah Wahlberg, BabyCenter

These names also stand out for their versatility. Many function as gender-neutral options, with choices like Cedar, Sage, River, and Sol offering a modern yet understated charm.

"I think 2026 will finally be Cosmo's year... Parents who love quirky old man names à la Theo, Felix and Otto will soon turn their attention to Cosmo." - Sophie Kihm, Nameberry

For those looking for something softer, Callum (which means "dove") provides a peaceful masculine option, while the nickname "Cal" adds a rugged touch.

The numbers back up this growing preference for nature-inspired names. BabyCenter's 2026 predictions, based on data from over 350,000 babies born between November 2024 and November 2025, show steady increases in names like Clara (meaning "bright", currently ranked No. 78) and Lux (which jumped 110 spots for boys and 401 spots for girls in 2025).

Whether parents are drawn to the earthy charm of names like Forrest and Fern or the radiant allure of Stella and Elio, these choices offer a meaningful connection to nature and light, blending beauty with a modern edge.

4. Surname and Gender-Neutral Names

In 2023, gender-neutral names made up 17% of all baby names, reflecting a growing trend among parents to step away from traditional gender norms. This shift mirrors a broader societal push for flexibility and inclusivity, as more parents seek names that allow their children to shape their identities without being boxed in by conventional expectations.

Surnames have also become a popular choice for their natural neutrality. Unlike many first names, surnames rarely carry strong gender associations, making them a rich resource for modern naming trends. Names ending in "S" - like Collins, Brooks, and Hayes - are particularly popular right now. Meanwhile, surnames with an "X" at the end, such as Lennox and Knox, add a sleek, contemporary vibe. The rise of unisex names is undeniable: between 1985 and 2015, the use of such names increased by 88%. By 2021, 6% of American babies were given androgynous names, a sharp increase compared to the 1880s.

"Cool, unisex names like Blair, Rowan and Ellis are becoming even more popular as parents seek names that offer flexibility and inclusivity." - Lilia E. Corrigan, Name Consultant at Heartbabynames

Beyond surnames, nature-inspired names are also gaining traction for their neutral appeal. Names like River, Sage, and Cedar combine modernity with versatility, while soulful picks like Shiloh offer a sense of individuality. Another emerging trend is using traditionally masculine nicknames for girls - names like Frankie, Charlie, and Scottie are becoming increasingly popular. For those who want a bit of edge, rock 'n' roll-inspired surnames such as Jagger, Hendrix, and Lennon are making waves.

When choosing a name, it’s a good idea to say it aloud with your last name to make sure it flows well. Also, double-check the initials to avoid any unintended or awkward combinations.

5. Gothic and Celestial Names

As 2026 unfolds, parents are gravitating toward Gothic and celestial names, transforming feelings of fear and uncertainty into symbols of elegance and wonder. Over the course of 2025, interest in Gothic baby names soared, with boy names seeing a 70% increase in views on major naming platforms, while girl names experienced a 37% rise. These shifts are highlighted by significant jumps in specific names.

For example, Noctis saw a 36% increase in popularity, Bronte climbed 38%, Bram rose 35%, and Poe grew by 25%. Moon-inspired names also captured attention - Lune and Twila rose 36% and 31%, respectively. Meanwhile, Aurora broke into the top 10 for girls, and Raven leaped 39 spots to land at No. 241.

The allure of these names is beautifully summarized by Pamela Redmond of Nameberry, who notes:

"Celestial names often have an ethereal quality that makes them pleasant to hear and say, and many have roots in mythology, giving them a rich historical significance." - Pamela Redmond, Nameberry

A significant driver behind this trend is the rise of the Romantasy genre, which brings ornate, otherworldly names with Welsh and Scandinavian influences into the spotlight. Names like Cassian, Elowen, Lysander, and Isolde exude a fantastical charm, while darker names such as Onyx, Blade, Raven, and Sable are gaining traction. Celestial names like Cosmo, Zenith, Adhara, and Lyra add a whimsical, dreamy quality to the mix . Together, these styles strike a balance between mystery and magic, appealing to modern parents.

For Gen Z parents, these names go beyond aesthetics. Quirky celestial picks like Cosmo are seen as "personality multipliers", helping their children stand out in a crowd. This trend reflects a longing for names that connect to mythology and nature, offering both a sense of history and timeless appeal.

6. Short and Strong Names

In 2026, parents are leaning into the charm of "Short & Sweet" names - those that make a statement with just a few syllables. These names are easy to spell, simple to pronounce, and carry a quiet confidence that resonates in today’s streamlined, minimalist world. Plus, they’re practical - shorter names fit perfectly on personalized baby gear and save time over a lifetime of signatures, aligning with a growing appreciation for simplicity.

Short names don’t just simplify life; they stand out. The numbers back this up: Lux surged 110 spots for boys to No. 1,202 and jumped 401 spots for girls to No. 2,370. Similarly, Rose climbed 19 spots to No. 101, while Jane shot up 127 places to No. 272. Four-letter names like Romy saw a 357-place rise, and the three-letter Emi moved up 143 spots.

What makes these names so appealing is their flexibility. Many short names naturally skew gender-neutral - think Quinn, Kai, and Sage - making them ideal for parents who want simple, no-frills options. Nature-inspired picks like Cove, Reef, and Rain (up 275 spots for girls to No. 716) combine strength with elegance. On the bolder end, names like Jett and Creed (rising 209 spots to No. 551) pack a punch without unnecessary syllables.

Sophie Kihm, Editor-in-Chief at Nameberry, explains the appeal:

"Landscape names particularly appeal to parents in search of frills-free names that are easily understood, but not endemically popular".

This insight highlights why names like Ridge, Dune, and Canyon are becoming more popular - they’re distinctive yet approachable.

These names aren’t just about brevity - they’re packed with personality. Parents are drawn to names that project ambition and uniqueness in a compact form. For example, Rich has seen a 52% increase in use over the past year. Whether it’s the sleek, one-syllable charm of Leo (a top 10 boy name) or the vintage appeal of Maeve, short names deliver big impact with minimal effort.

Looking for inspiration? NameHatch’s AI-powered, ad-free baby name discovery app offers a personalized way to explore short and strong names. With its swipeable interface and customizable filters for style, origin, and vibe, finding the perfect name has never been easier.

Conclusion

The six emerging naming styles highlight how modern parents are responding to a world that's constantly evolving. Whether it's the uplifting tone of Joybait names that push back against online negativity or the haunting elegance of Gothic Revival picks that turn fear into beauty, these trends offer a mix of escape and optimism in uncertain times. More than ever, parents are choosing names that reflect a balance between hope and individuality.

What sets 2026 apart is the variety of influences shaping these decisions. From the shows we binge to the way we interact with AI daily, modern culture is leaving its mark on baby name trends. Tradition still has its place, but as Rebekah Wahlberg, Baby Name Trends Specialist at BabyCenter, explains:

"Parents today aren't just sticking with the classics. They're willing to look anywhere and everywhere for baby name inspiration, from literature to music to sports to celebrities".

In this fast-changing landscape, finding the perfect name can feel overwhelming, but tools like NameHatch make it easier. Its swipe-based system allows you to explore names from all six styles - whether you're drawn to nature-inspired choices or bold, minimalist options - without endlessly scrolling through outdated lists. With advanced filters for specific aesthetics like "Gothic Revival" and a partner sync feature to match preferences, it simplifies the process and makes it more collaborative.

Whether you're captivated by the striking flair of expressive names or the clean simplicity of shorter ones, each trend reflects the unique values of modern families. Ultimately, the goal is to find a name that not only feels right but also tells a piece of your personal story.

FAQs

Cultural trends have a big impact on how parents choose baby names today. More and more, people are turning to media, history, and online communities for inspiration. Favorite books, movies, and even social media platforms are shaping the names that feel meaningful and relevant. For example, names from ancient civilizations, such as Adhara or Eulalia, are becoming popular for their connection to heritage and their timeless charm.

Social media is also a major influence. Platforms like TikTok and Instagram often spark trends, with viral content and lifestyle aesthetics driving the popularity of names like Nova, Juniper, and Charli. These choices reflect a broader interest in themes like nature, simplicity, and individuality.

With so many sources of inspiration, tools like NameHatch are helping parents navigate the options. Whether they're drawn to historical roots, media influences, or modern trends, these tools make it easier to find a name that feels just right.

TV shows have a knack for influencing baby name trends. Parents often find themselves drawn to a character’s name while binge-watching a favorite series, appreciating its charm or the story it carries. Take Arya and Khaleesi, for instance - these names skyrocketed in popularity during the Game of Thrones craze. Similarly, names like Sabrina from Sabrina the Teenage Witch, Owen from Grey’s Anatomy, and Chandler from Friends have enjoyed their moments in the spotlight.

With TV-inspired names catching on so quickly, many parents turn to tools that track these trends in real time. NameHatch, an AI-driven baby name app, makes this process seamless. It lets couples filter names by “TV-show vibe” or even specific series, helping them uncover character-inspired options and compile a shared shortlist with ease.

Why are more parents choosing gender-neutral baby names?

Gender-neutral names are gaining traction as more parents move away from traditional, gender-specific naming practices. These names appeal to those seeking options that are inclusive, flexible, and stand out, reflecting a growing societal shift toward celebrating individuality and gender fluidity.

The numbers back this up: in 2023, unisex names made up 17% of all baby names, continuing a steady climb that began in the 1990s. Many parents view these names as a way to offer their child greater freedom and space for self-expression, while also embracing evolving ideas about equality and non-binary identities.

For parents exploring gender-neutral names, NameHatch provides an AI-driven tool to help you discover and save inclusive options tailored to your preferences. It’s a modern, hassle-free way to find the perfect name together.

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